Cause-related marketing: Doing good for your company and your cause

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Ashgate Research Companion to Corporate Social Responsibility
Publisher	Ashgate Publishing Ltd
Pages	387-397
Number of pages	11
ISBN (Print)	9780754647775
Publication status	Published - 2008

Cite this

@inbook{5e5c199c97494728bf497154a1841294,

title = "Cause-related marketing: Doing good for your company and your cause",

author = "Ioanna Papasolomou",

year = "2008",

language = "English",

isbn = "9780754647775",

pages = "387--397",

booktitle = "The Ashgate Research Companion to Corporate Social Responsibility",

publisher = "Ashgate Publishing Ltd",

}

TY - CHAP

T1 - Cause-related marketing

T2 - Doing good for your company and your cause

AU - Papasolomou, Ioanna

PY - 2008

Y1 - 2008

UR - https://www.scopus.com/pages/publications/84900758878

M3 - Chapter

AN - SCOPUS:84900758878

SN - 9780754647775

SP - 387

EP - 397

BT - The Ashgate Research Companion to Corporate Social Responsibility

PB - Ashgate Publishing Ltd

ER -