Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude

Marlen Demetriou; Ioanna Papasolomou

Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
Publication status	Published - 2008
Event	5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE) - Nicosia, Cyprus Duration: 26 Mar 2008 → 29 Mar 2008

Conference

Conference	5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)
Country/Territory	Cyprus
City	Nicosia
Period	26/03/08 → 29/03/08

Cite this

@inproceedings{5661e08c6a6a4e9b97dc05164e900db6,

title = "Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers{\textquoteright} attitude",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2008",

language = "English",

booktitle = "Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)",

note = "5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE) ; Conference date: 26-03-2008 Through 29-03-2008",

}

Demetriou, M & Papasolomou, I 2008, Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude. in Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE). 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE), Nicosia, Cyprus, 26/03/08.

Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude. / Demetriou, Marlen ; Papasolomou, Ioanna.
Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE). 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Cause Related Marketing in Cyprus

T2 - 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)

AU - Demetriou, Marlen

AU - Papasolomou, Ioanna

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE)

Y2 - 26 March 2008 through 29 March 2008

ER -