Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude

Marlen Demetriou; Ioanna Papasolomou

Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers’ attitude

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	445-456
Journal	International Journal of Management Cases
Volume	10
Issue number	3
Publication status	Published - 2008

Cite this

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title = "Cause Related Marketing in Cyprus: An in-depth exploration of the key principles and processes based on consumers{\textquoteright} attitude",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2008",

language = "English",

volume = "10",

pages = "445--456",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "3",

}

TY - JOUR

T1 - Cause Related Marketing in Cyprus

T2 - An in-depth exploration of the key principles and processes based on consumers’ attitude

AU - Demetriou, Marlen

AU - Papasolomou, Ioanna

PY - 2008

Y1 - 2008

M3 - Article

SN - 1741-6264

VL - 10

SP - 445

EP - 456

JO - International Journal of Management Cases

JF - International Journal of Management Cases

IS - 3

ER -