Cause Related Marketing in Cyprus: Building the corporate reputation by building bridges with stakeholder groups

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 6th International Marketing Trends Congress
Publication status	Published - 2007
Event	6th International Marketing Trends Congress - Paris, France Duration: 26 Jan 2007 → 27 Jan 2007

Conference	6th International Marketing Trends Congress
Country/Territory	France
City	Paris
Period	26/01/07 → 27/01/07

Cite this

@inproceedings{6a58b83a9e504c74a98bc74150651ce3,

title = "Cause Related Marketing in Cyprus: Building the corporate reputation by building bridges with stakeholder groups",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2007",

language = "English",

booktitle = "Proceedings of the 6th International Marketing Trends Congress",

note = "6th International Marketing Trends Congress ; Conference date: 26-01-2007 Through 27-01-2007",

}