Cause-Related Marketing in International Business: Concept, Context and Practice, Ed. Introduction

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	793-801
Journal	International Marketing Review
Volume	37
Issue number	5
Publication status	Published - 2020

Cite this

@article{8d90d1c561824579ae13ddfc144dd096,

title = "Cause-Related Marketing in International Business: Concept, Context and Practice, Ed. Introduction",

author = "Demetris Vrontis and Alkis Thrassou",

year = "2020",

language = "English",

volume = "37",

pages = "793--801",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}