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Cause-related marketing in international business: what works and what does not?
Demetris Vrontis
,
Alkis Thrassou
, Michael Christofi
, Riad Shams
, Michael R. Czinkota
Research output
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Article
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peer-review
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Keyphrases
Cause-related Marketing
100%
What Works
100%
International Business
100%
Design Methodology
12%
Brand Outcomes
12%
Empirical Testing
12%
Self-image
12%
Multidisciplinary Approach
12%
Multidisciplinary Perspective
12%
International Markets
12%
Marketing Offers
12%
Self-actualization
12%
Brand Avoidance
12%
Ethical Self
12%
Product Value
12%
Depth Complexity
12%
Emergent Variables
12%
Business Brand
12%
Intangible Values
12%
Motivator Factors
12%
Research Imperatives
12%
Social Sciences
Cause Related Marketing
100%
International Business
100%
Self-Image
12%