Cause Related Marketing in Periods of Unprecedented Disasters

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 14th Annual Conference of the EUROMED Academy of Business
Publication status	Published - 2021
Event	14th Annual Conference of the EUROMED Academy of Business - Duration: 22 Sept 2021 → 23 Sept 2021

Conference	14th Annual Conference of the EUROMED Academy of Business
Period	22/09/21 → 23/09/21

Cite this

@inproceedings{6c7c8f7bf24e46039249b60813c2174a,

title = "Cause Related Marketing in Periods of Unprecedented Disasters",

author = "Marlen Demetriou",

year = "2021",

language = "English",

booktitle = "Proceedings of the 14th Annual Conference of the EUROMED Academy of Business",

note = "14th Annual Conference of the EUROMED Academy of Business ; Conference date: 22-09-2021 Through 23-09-2021",

}