Cause related marketing in the financial services sector in Cyprus

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 11th International Conference of Marketing Communications
    Publication statusPublished - 2006
    Event11th International Conference of Marketing Communications - , United Kingdom
    Duration: 4 Sept 20064 Sept 2006

    Conference

    Conference11th International Conference of Marketing Communications
    Country/TerritoryUnited Kingdom
    Period4/09/064/09/06

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