Cause related marketing in the financial services sector in Cyprus

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 11th International Conference of Marketing Communications
Publication status	Published - 2006
Event	11th International Conference of Marketing Communications - , United Kingdom Duration: 4 Sept 2006 → 4 Sept 2006

Conference	11th International Conference of Marketing Communications
Country/Territory	United Kingdom
Period	4/09/06 → 4/09/06

Cite this

@inproceedings{a49bb5af7f5c4afca7f2f905ebd7fe93,

title = "Cause related marketing in the financial services sector in Cyprus",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2006",

language = "English",

booktitle = "Proceedings of the 11th International Conference of Marketing Communications",

note = "11th International Conference of Marketing Communications ; Conference date: 04-09-2006 Through 04-09-2006",

}

TY - GEN

T1 - Cause related marketing in the financial services sector in Cyprus

AU - Demetriou, Marlen

AU - Papasolomou, Ioanna

PY - 2006

Y1 - 2006

M3 - Conference contribution

BT - Proceedings of the 11th International Conference of Marketing Communications

T2 - 11th International Conference of Marketing Communications

Y2 - 4 September 2006 through 4 September 2006

ER -