Cause Related Marketing in the Financial Services Sector

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Nonprofit, Social and Arts Marketing Colloquium
Publication status	Published - 2004
Event	4th International Nonprofit, Social and Arts Marketing Colloquium - London, United Kingdom Duration: 15 Sept 2004 → 15 Sept 2004

Conference	4th International Nonprofit, Social and Arts Marketing Colloquium
Country/Territory	United Kingdom
City	London
Period	15/09/04 → 15/09/04

Cite this

@inproceedings{82c2e08aeb184c53a1f58b63cd298e2a,

title = "Cause Related Marketing in the Financial Services Sector",

author = "Ioanna Papasolomou and Marlen Demetriou",

year = "2004",

language = "English",

booktitle = "Proceedings of the 4th International Nonprofit, Social and Arts Marketing Colloquium",

note = "4th International Nonprofit, Social and Arts Marketing Colloquium ; Conference date: 15-09-2004 Through 15-09-2004",

}

TY - GEN

T1 - Cause Related Marketing in the Financial Services Sector

AU - Papasolomou, Ioanna

AU - Demetriou, Marlen

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Proceedings of the 4th International Nonprofit, Social and Arts Marketing Colloquium

T2 - 4th International Nonprofit, Social and Arts Marketing Colloquium

Y2 - 15 September 2004 through 15 September 2004

ER -