Cause Related Marketing: Its Value and Effects

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 7th International Marketing Trends Congress
    Publication statusPublished - 2008
    Event7th International Marketing Trends Congress - Venice, Italy
    Duration: 17 Jan 200819 Jan 2008

    Conference

    Conference7th International Marketing Trends Congress
    Country/TerritoryItaly
    CityVenice
    Period17/01/0819/01/08

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