Cause Related Marketing: Its Value and Effects from the Stakeholders’ Perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 4th International Conference for Consumer Behaviour and Retailing Research
Publication status	Published - 2007
Event	4th International Conference for Consumer Behaviour and Retailing Research - Calabria University, Italy Duration: 12 Apr 2007 → 14 Apr 2007

Conference	4th International Conference for Consumer Behaviour and Retailing Research
Country/Territory	Italy
Period	12/04/07 → 14/04/07

Cite this

@inproceedings{380d0438ed9f4afbac0641596ef19fdb,

title = "Cause Related Marketing: Its Value and Effects from the Stakeholders{\textquoteright} Perspective",

author = "Marlen Demetriou",

year = "2007",

language = "English",

booktitle = "Proceedings of the 4th International Conference for Consumer Behaviour and Retailing Research",

note = "4th International Conference for Consumer Behaviour and Retailing Research ; Conference date: 12-04-2007 Through 14-04-2007",

}