Cause Related Marketing: Its value and effects from the stakeholders’ perspective

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	233-240(8)
Journal	International Journal of Management Cases
Volume	9
Issue number	2
Publication status	Published - 2007

Cite this

@article{1e1edd2ebe9e432c9cb9b0fc54dec233,

title = "Cause Related Marketing: Its value and effects from the stakeholders{\textquoteright} perspective",

author = "Marlen Demetriou",

year = "2007",

language = "English",

volume = "9",

pages = "233--240(8)",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "2",

}