Cause-Related Marketing Success and Product Innovation: an Integrated Conceptual Framework and Research Propositions

Christofi Michael, Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInternational Conference on Contemporary Marketing Issues
Place of PublicationThessaloniki, Greece
Publication statusPublished - 13 Jun 2012

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