Cause-Related Marketing Success and Product Innovation: an Integrated Conceptual Framework and Research Propositions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	International Conference on Contemporary Marketing Issues
Place of Publication	Thessaloniki, Greece
Publication status	Published - 13 Jun 2012

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{ef1abb090de244309fa2a2a72779fe7f,

title = "Cause-Related Marketing Success and Product Innovation: an Integrated Conceptual Framework and Research Propositions",

author = "Christofi Michael and Demetris Vrontis",

year = "2012",

month = jun,

day = "13",

language = "English",

booktitle = "International Conference on Contemporary Marketing Issues",

}