CauseRelated Marketing and International Business Research: What Works and What Doesn’t?

Demetris Vrontis, Alkis Thrassou, Christofi Michael, R. Shams, M. Czinkota

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    JournalInternational Marketing Review
    DOIs
    Publication statusPublished - 2020

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