Changing the culture of UK Retail Banks through Internal Marketing: Myth or Reality?!

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Procedures of the British Academy of Management Conference
Publication status	Published - 2002
Event	British Academy of Management Conference - Middlesex University Business School, United Kingdom Duration: 9 Sept 2002 → 11 Sept 2002

Conference	British Academy of Management Conference
Country/Territory	United Kingdom
Period	9/09/02 → 11/09/02

Cite this

@inproceedings{e3df61f4649145ddac7fdd6b5f5bdac1,

title = "Changing the culture of UK Retail Banks through Internal Marketing: Myth or Reality?!",

author = "Mihaela Kelemen and Ioanna Papasolomou",

year = "2002",

language = "English",

booktitle = "Procedures of the British Academy of Management Conference",

note = "British Academy of Management Conference ; Conference date: 09-09-2002 Through 11-09-2002",

}