Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0

Dimitrios Buhalis, Leonidas Efthymiou, Naziyet Uzunboylu, Alkis Thrassou

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide range of sources, mainly in the tourism literature, the analysis depicts how the complex technological ecosystem often enhances or hinders the successful adoption, integration and interoperability of different technologies. Design/methodology/approach: The critical review method was used to assess, analyse and synthesise existing literature in the area of digitisation in tourism and hospitality. The critical review process included a thematic analysis of the literature, where recurring themes, patterns and trends were identified towards addressing the study’s research questions. Findings: The analysis identifies current trends, opportunities, challenges and strategies for technology adoption in tourism and hospitality, the implications for theory, practicable executive directions and avenues for further research. Originality/value: The paper’s main contribution lies in its comprehensive identification, consideration and incorporation of all primary contemporary technological elements, and the ensuing development of a corresponding conceptual charting framework, which illustrates a multifaceted process with practical implications for various stakeholders, including businesses, authorities, consumers and employees.

Original languageEnglish
Pages (from-to)1-20
Number of pages20
JournalEuroMed Journal of Business
Volume19
Issue number1
DOIs
Publication statusPublished - 28 Mar 2024

Keywords

  • Artificial intelligence
  • Augmented reality
  • Big data
  • Blockchain
  • Digital platforms
  • Disruption
  • Innovation
  • Sustainability
  • Technology
  • Tourism and hospitality
  • Virtual

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