TY - JOUR
T1 - Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0
AU - Buhalis, Dimitrios
AU - Efthymiou, Leonidas
AU - Uzunboylu, Naziyet
AU - Thrassou, Alkis
N1 - Publisher Copyright:
© 2024, Emerald Publishing Limited.
PY - 2024/3/28
Y1 - 2024/3/28
N2 - Purpose: Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide range of sources, mainly in the tourism literature, the analysis depicts how the complex technological ecosystem often enhances or hinders the successful adoption, integration and interoperability of different technologies. Design/methodology/approach: The critical review method was used to assess, analyse and synthesise existing literature in the area of digitisation in tourism and hospitality. The critical review process included a thematic analysis of the literature, where recurring themes, patterns and trends were identified towards addressing the study’s research questions. Findings: The analysis identifies current trends, opportunities, challenges and strategies for technology adoption in tourism and hospitality, the implications for theory, practicable executive directions and avenues for further research. Originality/value: The paper’s main contribution lies in its comprehensive identification, consideration and incorporation of all primary contemporary technological elements, and the ensuing development of a corresponding conceptual charting framework, which illustrates a multifaceted process with practical implications for various stakeholders, including businesses, authorities, consumers and employees.
AB - Purpose: Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide range of sources, mainly in the tourism literature, the analysis depicts how the complex technological ecosystem often enhances or hinders the successful adoption, integration and interoperability of different technologies. Design/methodology/approach: The critical review method was used to assess, analyse and synthesise existing literature in the area of digitisation in tourism and hospitality. The critical review process included a thematic analysis of the literature, where recurring themes, patterns and trends were identified towards addressing the study’s research questions. Findings: The analysis identifies current trends, opportunities, challenges and strategies for technology adoption in tourism and hospitality, the implications for theory, practicable executive directions and avenues for further research. Originality/value: The paper’s main contribution lies in its comprehensive identification, consideration and incorporation of all primary contemporary technological elements, and the ensuing development of a corresponding conceptual charting framework, which illustrates a multifaceted process with practical implications for various stakeholders, including businesses, authorities, consumers and employees.
KW - Artificial intelligence
KW - Augmented reality
KW - Big data
KW - Blockchain
KW - Digital platforms
KW - Disruption
KW - Innovation
KW - Sustainability
KW - Technology
KW - Tourism and hospitality
KW - Virtual
UR - http://www.scopus.com/inward/record.url?scp=85188123613&partnerID=8YFLogxK
U2 - 10.1108/EMJB-11-2023-0310
DO - 10.1108/EMJB-11-2023-0310
M3 - Article
AN - SCOPUS:85188123613
SN - 1450-2194
VL - 19
SP - 1
EP - 20
JO - EuroMed Journal of Business
JF - EuroMed Journal of Business
IS - 1
ER -