Cognitive and affective antecedents of mobile data services usage intention

Dimitrios C. Karaiskos, Dimitrios Drosos, Alexandras S. Tsiaousis, George M. Giaglis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Technology acceptance theories predict user intentions to use services tailored for organizational needs. However, in this paper we postulate that the aforementioned theories do not apply when investigating intentions towards the use of mobile data services (MDS), as the latter encompass supplementary characteristics, such as fun and enjoyment, which are not taken into account under available models of user acceptance. The incorporation of the affective dimension is proposed by re-introducing the Triandis theory of human behavior to the MDS domain. A large-scale (N=219) web-based survey was conducted to investigate our research hypotheses and validate our model of MDS usage intention. Results showed that the MDS usage intention can be predicted by cognitive and affective factors under the lens of social influences.

    Original languageEnglish
    Title of host publicationProceedings - 12th Pan-Hellenic Conference on Informatics, PCI 2008
    Pages62-65
    Number of pages4
    DOIs
    Publication statusPublished - 2008
    Event12th Pan-Hellenic Conference on Informatics, PCI 2008 - Samos Island, Greece
    Duration: 28 Aug 200830 Aug 2008

    Other

    Other12th Pan-Hellenic Conference on Informatics, PCI 2008
    Country/TerritoryGreece
    CitySamos Island
    Period28/08/0830/08/08

    Keywords

    • Mobile data services
    • Technology acceptance

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