| Original language | English |
|---|---|
| Pages (from-to) | 2-4 |
| Journal | International Marketing Review |
| DOIs | |
| Publication status | Published - 2017 |
Collaborative Entry Modes
- Shlomo Yedidia Tarba
- , Michael R. Czinkota
- , Demetris Vrontis
Research output: Contribution to journal › Article › peer-review