Connecting Cruise Lines with Local Supply Chains for Enhancing Customer Experience: A Platform Application in Greece

Eleftherios Sdoukopoulos, Vasiliki-Maria Perra, Maria Boile, Leonidas Efthymiou, Paraskevi Dekoulou, Yianna Orphanidou

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    The Blue Economy constitutes a large and fast growing part of the
    European Economy. In 2017, it accounted for nearly € 74.3 billion in gross
    operating profit, and an annual turnover of approximately € 658 billion. Among
    all blue economic sectors, cruise tourism is one of the most important ones, with
    the Mediterranean region still accounting for the second most popular cruise
    destination in the world, after the Caribbean. The contribution of the cruise
    sector to the local economies of most ports of call however, proves to be quite
    limited, with negative externalities often surpassing derived benefits. Promoting
    and integrating ‘traditional’ products into cruise supply chains can be a
    promising solution addressing this situation. It may also provide passengers with an enhanced local-tasting experience that may make their journey even more memorable. Focusing on Greece and its numerous ports integrated into various cruise itineraries, this paper explores cruise network characteristics and identifies local products that can be promoted at different ports of call for boosting customer experience. Through a novel e-marketplace that is being outlined, cruise companies will be able to directly connect with local producers and suppliers and place their orders. Seamless information may also provide benefits with regard to improving transport and logistics processes.
    Original languageEnglish
    Title of host publicationAdvances in Mobility-as-a-Service Systems
    EditorsEftihia Nathanail, Gannis Adamos, Ioannis Karakikes
    PublisherSpringer US
    Number of pages11
    ISBN (Electronic)978-3-030-61075-3
    ISBN (Print)978-3-030-61074-6
    Publication statusPublished - 1 Jan 2021


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