TY - GEN
T1 - Connecting Cruise Lines with Local Supply Chains for Enhancing Customer Experience
T2 - 5th Conference on Sustainable Urban Mobility, CSUM 2020
AU - Sdoukopoulos, Eleftherios
AU - Perra, Vasiliki Maria
AU - Boile, Maria
AU - Efthymiou, Leonidas
AU - Dekoulou, Evi
AU - Orphanidou, Yianna
N1 - Funding Information:
Acknowledgement. Research for this paper was carried out within the framework of the ‘NAYS – Exploitation of maritime information for the interoperability of cruise supply chains and services’ research project, which is part of the “Interreg V-A Greece-Cyprus 2014–2020 Programme” that is being co-funded by the European Union and National Funds of Greece and Cyprus.
Publisher Copyright:
© 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - The Blue Economy constitutes a large and fast growing part of the European Economy. In 2017, it accounted for nearly € 74.3 billion in gross operating profit, and an annual turnover of approximately € 658 billion. Among all blue economic sectors, cruise tourism is one of the most important ones, with the Mediterranean region still accounting for the second most popular cruise destination in the world, after the Caribbean. The contribution of the cruise sector to the local economies of most ports of call however, proves to be quite limited, with negative externalities often surpassing derived benefits. Promoting and integrating ‘traditional’ products into cruise supply chains can be a promising solution addressing this situation. It may also provide passengers with an enhanced local-tasting experience that may make their journey even more memorable. Focusing on Greece and its numerous ports integrated into various cruise itineraries, this paper explores cruise network characteristics and identifies local products that can be promoted at different ports of call for boosting customer experience. Through a novel e-marketplace that is being outlined, cruise companies will be able to directly connect with local producers and suppliers and place their orders. Seamless information may also provide benefits with regard to improving transport and logistics processes.
AB - The Blue Economy constitutes a large and fast growing part of the European Economy. In 2017, it accounted for nearly € 74.3 billion in gross operating profit, and an annual turnover of approximately € 658 billion. Among all blue economic sectors, cruise tourism is one of the most important ones, with the Mediterranean region still accounting for the second most popular cruise destination in the world, after the Caribbean. The contribution of the cruise sector to the local economies of most ports of call however, proves to be quite limited, with negative externalities often surpassing derived benefits. Promoting and integrating ‘traditional’ products into cruise supply chains can be a promising solution addressing this situation. It may also provide passengers with an enhanced local-tasting experience that may make their journey even more memorable. Focusing on Greece and its numerous ports integrated into various cruise itineraries, this paper explores cruise network characteristics and identifies local products that can be promoted at different ports of call for boosting customer experience. Through a novel e-marketplace that is being outlined, cruise companies will be able to directly connect with local producers and suppliers and place their orders. Seamless information may also provide benefits with regard to improving transport and logistics processes.
KW - Blue economy
KW - Cruise destination
KW - Cruise supply chains
KW - E-marketplace
KW - Port-city
UR - http://www.scopus.com/inward/record.url?scp=85096417682&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-61075-3_104
DO - 10.1007/978-3-030-61075-3_104
M3 - Conference contribution
AN - SCOPUS:85096417682
SN - 9783030610746
T3 - Advances in Intelligent Systems and Computing
SP - 1086
EP - 1096
BT - Advances in Mobility-as-a-Service Systems - Proceedings of 5th Conference on Sustainable Urban Mobility, Virtual CSUM 2020
A2 - Nathanail, Eftihia G.
A2 - Adamos, Giannis
A2 - Karakikes, Ioannis
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 17 June 2020 through 19 June 2020
ER -