Consumer Behaviour Towards Purchasing Counterfeit Products

Demetris Vrontis, Marwa Maarabani, Sam El Nemar

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationHandbook of Research on Contemporary Consumerism
    EditorsHans Ruediger Kaufmann, Ali Khan Panni
    PublisherIGI Global Publishing
    ChapterConsumer Behaviour Towards Purchasing Counterfeit Products
    Pages21-38
    Number of pages361
    Edition1
    ISBN (Print)978152258270
    DOIs
    Publication statusPublished - 2020

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