Consumer Behaviour Towards Purchasing Counterfeit Products

Demetris Vrontis, Marwa Maarabani, Sam El Nemar

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Contemporary Consumerism
EditorsHans Ruediger Kaufmann, Ali Khan Panni
PublisherIGI Global Publishing
ChapterConsumer Behaviour Towards Purchasing Counterfeit Products
Pages21-38
Number of pages361
Edition1
ISBN (Print)978152258270
DOIs
Publication statusPublished - 2020

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