Consumer Behaviour Towards Purchasing Counterfeit Products

Demetris Vrontis, Marwa Maarabani, Sam El Nemar

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Contemporary Consumerism
EditorsHans Ruediger Kaufmann, Ali Khan Panni
PublisherIGI Global Publishing
ChapterConsumer Behaviour Towards Purchasing Counterfeit Products
Pages21-38
Number of pages361
Edition1
ISBN (Print)978152258270
DOIs
Publication statusPublished - 2020

Cite this

Vrontis, D., Maarabani, M., & Nemar, S. E. (2020). Consumer Behaviour Towards Purchasing Counterfeit Products. In H. R. Kaufmann, & A. K. Panni (Eds.), Handbook of Research on Contemporary Consumerism (1 ed., pp. 21-38). IGI Global Publishing. https://doi.org/10.4018/978-1-5225-8270-0ch002