Original language | English |
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Title of host publication | Handbook of Research on Contemporary Consumerism |
Editors | Hans Ruediger Kaufmann, Ali Khan Panni |
Publisher | IGI Global Publishing |
Chapter | Consumer Behaviour Towards Purchasing Counterfeit Products |
Pages | 21-38 |
Number of pages | 361 |
Edition | 1 |
ISBN (Print) | 978152258270 |
DOIs | |
Publication status | Published - 2020 |
Consumer Behaviour Towards Purchasing Counterfeit Products
Demetris Vrontis, Marwa Maarabani, Sam El Nemar
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review