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Consumer engagement in social media platforms
Hans Ruediger Kaufmann
, Agapi Manarioti
The Brand Love
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Keyphrases
Social Media
100%
Social Media Platforms
100%
Consumer Engagement
100%
Marketing Communication
50%
Traditional Marketing
50%
Communication Framework
50%
Online Interaction
50%
Psychological Needs
50%
Mingling
50%
Interaction Intention
50%
Strategic Use
50%
Liking
50%
Social Sciences
Marketing Communication
100%
Psychology
100%
New Media
100%
Media Platform
100%
Online Interaction
100%
Liking
100%
Psychology
New Media
100%
Psychology
100%
Economics, Econometrics and Finance
Marketing Communications
100%