Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products

Antonio Iazzi, Demetris Vrontis, Oronzo Trio, Yioula Melanthiou

Research output: Contribution to journalArticle

6 Citations (Scopus)

Fingerprint Dive into the research topics of 'Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products'. Together they form a unique fingerprint.

Earth & Environmental Sciences

Social Sciences