Consumer responses to sms advertising: Antecedents and consequences

Keyphrases

• Consumer Response 100%
• Short Message Service 100%
• Purchase Intention 66%
• Attitude toward Advertising 66%
• Simulation Experiment 33%
• Interactivity 33%
• Product Involvement 33%
• Consumer Attitudes 33%
• Mobile Phone 33%
• Behavioral Intention 33%
• Attitude toward Brand 33%
• Advertising Message 33%
• Product Promotion 33%
• Unified Model 33%
• Quality Incentive 33%
• Message Appeal 33%
• Attitude towards Mobile Advertising 33%
• Model Linking 33%
• Brand Attitude 33%
• Hierarchy of Effects 33%
• Service Advertising 33%
• Text Messaging 33%
• Brand Purchase 33%
• Service Advertisement 33%
• Ad Credibility 33%
• Argument Quality 33%

Social Sciences

• Advertising 100%
• Incentive 50%
• Interactivity 50%
• Consumer Attitude 50%
• Mobile Phones 50%

Psychology

• Consumer Attitude 100%
• Interactivity 100%
• Mobile Phones 100%