Consumer trust in digital currency enabled transactions

Alex Zarifis, Leonidas Efthymiou, Xusen Cheng, Salomi Demetriou

Research output: Contribution to journalArticlepeer-review

Abstract

This research applies theories of trust from e-commerce to digital currencies. In particular trust in business to consumer transactions carried out using digital currencies such as Bitcoin is explored. A model of online trust is considered to be valid in this different transaction context but the significance of each construct changes and some extensions are necessary. In particular the role of institutional trust in transactions has differences that are explored and new constructs are suggested. These are incorporated into a new digital currency enabled transactions trust model.

Original languageEnglish
Pages (from-to)241-254
Number of pages14
JournalLecture Notes in Business Information Processing
Volume183
DOIs
Publication statusPublished - 1 Jan 2014
Externally publishedYes

Keywords

  • Bitcoin
  • Business to consumer
  • Digital currency
  • E-commerce
  • Trust

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