TY - BOOK
T1 - Consumption culture in Europe
T2 - Insight into the beverage industry
AU - Santos, Carmen R.
AU - Ganassali, Stéphane
AU - Casarin, Francesco
AU - Laaksonen, Pirjo
AU - Kaufmann, Hans Ruediger
PY - 2013
Y1 - 2013
N2 - Although studies indicate the assumption of one single European market, identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
AB - Although studies indicate the assumption of one single European market, identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
UR - http://www.scopus.com/inward/record.url?scp=84898260789&partnerID=8YFLogxK
U2 - 10.4018/978-1-4666-2857-1
DO - 10.4018/978-1-4666-2857-1
M3 - Book
AN - SCOPUS:84898260789
SN - 9781466628571
BT - Consumption culture in Europe
PB - IGI Global
ER -