Consumption culture in Europe: Insight into the beverage industry

Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger Kaufmann

    Research output: Book/ReportBookpeer-review

    Abstract

    Although studies indicate the assumption of one single European market, identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

    Original languageEnglish
    PublisherIGI Global
    Number of pages374
    ISBN (Print)9781466628571
    DOIs
    Publication statusPublished - 2013

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