Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs

Demetris Vrontis, Alkis Thrassou, Avichai Shuv-Ami

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)503-524
JournalThe Marketing Review
Volume15
Issue number4
Publication statusPublished - 2015

Cite this

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title = "Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs",
author = "Demetris Vrontis and Alkis Thrassou and Avichai Shuv-Ami",
year = "2015",
language = "English",
volume = "15",
pages = "503--524",
journal = "The Marketing Review",
issn = "1469-347X",
number = "4",

}

Contemporary Sports Club Branding : Empirical Findings on Basketball and Value-Based Conceptual Constructs. / Vrontis, Demetris; Thrassou, Alkis; Shuv-Ami, Avichai.

In: The Marketing Review, Vol. 15, No. 4, 2015, p. 503-524.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Contemporary Sports Club Branding

T2 - Empirical Findings on Basketball and Value-Based Conceptual Constructs

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Shuv-Ami, Avichai

PY - 2015

Y1 - 2015

M3 - Article

VL - 15

SP - 503

EP - 524

JO - The Marketing Review

JF - The Marketing Review

SN - 1469-347X

IS - 4

ER -