Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs

Demetris Vrontis, Alkis Thrassou, Avichai Shuv-Ami

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)503-524
JournalThe Marketing Review
Volume15
Issue number4
Publication statusPublished - 2015

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