Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs

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Cite this

@article{65d6f6dd05dd4093839fc9e9d0650233,

title = "Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs",

author = "Demetris Vrontis and Alkis Thrassou and Avichai Shuv-Ami",

year = "2015",

language = "English",

volume = "15",

pages = "503--524",

journal = "The Marketing Review",

issn = "1469-347X",

number = "4",

}