Cooperating for competing -A small Italian wineries' internationalisation strategy case study

Giuseppe Festa, Maria V. Ciasullo, Demetris Vrontis, Alkis Thrassou

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

The Italian wine sector is dominated by small businesses which are increasingly driven to venture into international markets as a matter of growth, or even survival. This research aims to investigate whether it is possible to successfully develop and implement collective strategies of internationalisation for small wineries; and to identify and define the main potential factors of cohesion of such collaborations. The research demonstrates that collective strategies of internationalisation for small wineries are not only possible, but also far-sighted. In addition, the work identifies the promotion of the region as one of the most important factors of cohesion; with relevant implications, both scientific and managerial. The research is case-study based and exploratory, and bears significant value through the provision of both descriptive and prescriptive direction of both scholarly and managerial worth; pertaining to organisational management/strategy/marketing, but also to a more comprehensive collaborative context involving regional and other stakeholders.

Original languageEnglish
Pages (from-to)648-670
Number of pages23
JournalGlobal Business and Economics Review
Volume19
Issue number5
DOIs
Publication statusPublished - 2017

Keywords

  • Collective strategies
  • Coopetition
  • Networks
  • Region
  • Small business
  • Small wineries
  • Terroir
  • Wine business
  • Wine internationalisation
  • Wine marketing

Fingerprint Dive into the research topics of 'Cooperating for competing -A small Italian wineries' internationalisation strategy case study'. Together they form a unique fingerprint.

  • Cite this