Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone

Rudiger Hans Kaufmann; Demetris Vrontis; Michael R. Czinkota; Alvin Hadiono

Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone

Rudiger Hans Kaufmann
, Demetris Vrontis
, Michael R. Czinkota
, Alvin Hadiono

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	American Marketing Association, Global Marketing Special Interest Group Conference, Global Marketing Managers: Addressing Challenges posed by the Changes in Global Economy
Place of Publication	Cancun, Mexico
Publication status	Published - 13 Jan 2011

Cite this

@inproceedings{435a36532fbb41ba9c10a19bbde3c6ef,

title = "Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone",

author = "Kaufmann, \{Rudiger Hans\} and Demetris Vrontis and Czinkota, \{Michael R.\} and Alvin Hadiono",

year = "2011",

month = jan,

day = "13",

language = "English",

booktitle = "American Marketing Association, Global Marketing Special Interest Group Conference, Global Marketing Managers: Addressing Challenges posed by the Changes in Global Economy",

}

Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone. / Kaufmann, Rudiger Hans ; Vrontis, Demetris; Czinkota, Michael R. et al.
American Marketing Association, Global Marketing Special Interest Group Conference, Global Marketing Managers: Addressing Challenges posed by the Changes in Global Economy. Cancun, Mexico, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone

AU - Kaufmann, Rudiger Hans

AU - Vrontis, Demetris

AU - Czinkota, Michael R.

AU - Hadiono, Alvin

PY - 2011/1/13

Y1 - 2011/1/13

M3 - Conference contribution

BT - American Marketing Association, Global Marketing Special Interest Group Conference, Global Marketing Managers: Addressing Challenges posed by the Changes in Global Economy

CY - Cancun, Mexico

ER -