Corporate branding and transformational leadership in turbulent times

Keyphrases

• Corporate Branding 100%
• Turbulent Times 100%
• Transformational Leadership 100%
• Explanatory Research 66%
• Design Methodology 33%
• Factors Predicting 33%
• Telephone Interview 33%
• Environmental Change 33%
• Brand Strategy 33%
• Quantitative Research 33%
• Corporate Identity 33%
• R-square 33%
• High Correlation 33%
• Marketing Management 33%
• Cross-cultural Research 33%
• Corporate 33%
• Behavioral Branding 33%
• Role Identity 33%
• Strategy Execution 33%
• Interdisciplinary Research 33%
• Employee Identification 33%
• Identity Values 33%
• Triangulation Approach 33%
• Stakeholder Identity 33%
• Marketing Control 33%
• Antecedent Factors 33%
• Identity Salience 33%
• Correlation Value 33%
• Brand Identity 33%
• Corporate Leadership 33%
• Value Congruence 33%
• Global Marketing 33%
• Brand-building Behavior 33%
• Marketing Discipline 33%
• Telephone Questionnaire 33%
• Measurement Scale 33%

Social Sciences

• Scientific Methods 100%
• Congruence 100%
• Transformational Leadership 100%
• Case Study 50%
• Telephone Interview 50%
• Quantitative Research 50%
• Cross-Cultural Research 50%
• Role Identity 50%
• Global Marketing 50%
• Environmental Degradation 50%

Psychology

• Congruence 100%
• Case Study 50%