TY - JOUR
T1 - Corporate Reputation Through Strategic Corporate Social Responsibility
T2 - Insights From Service Industry Companies
AU - Komodromos, Marcos
AU - Melanthiou, Yioula
PY - 2014
Y1 - 2014
N2 - Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market.
AB - Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market.
KW - business strategy
KW - corporate communication
KW - corporate image
KW - corporate reputation
KW - corporate social responsibility
KW - service industry
UR - http://www.scopus.com/inward/record.url?scp=84905687767&partnerID=8YFLogxK
U2 - 10.1080/10496491.2014.930284
DO - 10.1080/10496491.2014.930284
M3 - Review article
AN - SCOPUS:84905687767
SN - 1049-6491
VL - 20
SP - 470
EP - 480
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 4
ER -