| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of Marketing Conference 2011 |
| Subtitle of host publication | Marketing Fields Forever, Academy of Marketing |
| Editors | Anthony Patterson, Steve Oakes |
| Place of Publication | UK |
| Pages | 1-9 |
| Publication status | Published - 2011 |
| Event | Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing - Liverpool, United Kingdom Duration: 5 Jul 2011 → 7 Jul 2011 |
Conference
| Conference | Academy of Marketing Conference 2011 |
|---|---|
| Country/Territory | United Kingdom |
| City | Liverpool |
| Period | 5/07/11 → 7/07/11 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
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