| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing and Retail Thought |
| Place of Publication | Zagreb |
| Publisher | Accent |
| Pages | 235-259 |
| ISBN (Print) | 978-953-99762-6-0 |
| Publication status | Published - 2008 |
Costing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review