Creating Value for Customers through Engagement and Participation in Brand Communities in Portugal.

Rudiger Hans Kaufmann, Sandra Maria Correia Loureiro, Ana Regina Pires

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	114-116
Journal	International Journal of Business Performance Management
Volume	16
Issue number	2/3
Publication status	Published - 2015

Cite this

@article{adedd4678a224f99956804bf375f45ba,

title = "Creating Value for Customers through Engagement and Participation in Brand Communities in Portugal.",

author = "Kaufmann, {Rudiger Hans} and Loureiro, {Sandra Maria Correia} and Pires, {Ana Regina}",

year = "2015",

language = "English",

volume = "16",

pages = "114--116",

journal = "International Journal of Business Performance Management",

issn = "1368-4892",

publisher = "Inderscience Enterprises Ltd.",

number = "2/3",

}

TY - JOUR

T1 - Creating Value for Customers through Engagement and Participation in Brand Communities in Portugal.

AU - Kaufmann, Rudiger Hans

AU - Loureiro, Sandra Maria Correia

AU - Pires, Ana Regina

PY - 2015

Y1 - 2015

M3 - Article

SN - 1368-4892

VL - 16

SP - 114

EP - 116

JO - International Journal of Business Performance Management

JF - International Journal of Business Performance Management

IS - 2/3

ER -