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CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth

  • Michael Christofi
  • , Alkis Thrassou
  • , Hela Chebbi
  • , Zafar U. Ahmed
  • , Balakrishna Grandhi
  • , Lea Iaia
    • Université du Québec à Montréal
    • Vietnam National University Ho Chi Minh City
    • S P Jain School of Global Management, Dubai
    • Gabriele d'Annunzio University

    Research output: Contribution to journal › Article › peer-review

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