CRM-When Social Alliances of Corporations with Non-Profit Organizations benefit a whole Society

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 20th Annual Congress on Public and NonProfit Marketing
    Publication statusPublished - 2021
    Event20th Annual Congress on Public and NonProfit Marketing -
    Duration: 28 Jun 202129 Jun 2021

    Other

    Other20th Annual Congress on Public and NonProfit Marketing
    Period28/06/2129/06/21

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