Original language | English |
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Pages (from-to) | 8- 38 |
Journal | International Journal of Management Cases |
Volume | 24 |
Issue number | 4 |
Publication status | Published - 2022 |
Curative Marketing applied to Smart Cities.
Rudiger Hans Kaufmann, H. Altintas, M. Czinkota
Research output: Contribution to journal › Article › peer-review