Curative Marketing applied to Smart Cities.

Rudiger Hans Kaufmann, H. Altintas, M. Czinkota

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)8- 38
    JournalInternational Journal of Management Cases
    Volume24
    Issue number4
    Publication statusPublished - 2022

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