| Original language | English |
|---|---|
| Pages (from-to) | 8- 38 |
| Journal | International Journal of Management Cases |
| Volume | 24 |
| Issue number | 4 |
| Publication status | Published - 2022 |
Curative Marketing applied to Smart Cities.
Rudiger Hans Kaufmann, H. Altintas, M. Czinkota
Research output: Contribution to journal › Article › peer-review