TY - BOOK
T1 - Customer-centric marketing strategies
T2 - Tools for building organizational performance
AU - Kaufmann, Hans Ruediger
AU - Panni, Mohammad Fateh Ali Khan
PY - 2012
Y1 - 2012
N2 - As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.
AB - As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.
UR - http://www.scopus.com/inward/record.url?scp=84898500667&partnerID=8YFLogxK
U2 - 10.4018/978-1-4666-2524-2
DO - 10.4018/978-1-4666-2524-2
M3 - Book
AN - SCOPUS:84898500667
SN - 9781466625242
BT - Customer-centric marketing strategies
PB - IGI Global
ER -