Cypriot firms, social media & user-generated content platforms

Charalambos S. Christou; Despo Ktoridou; Apostolos Papatheocharous; Florent Domenach

doi:10.1109/IMCTL.2015.7359623

Cypriot firms, social media & user-generated content platforms

Charalambos S. Christou, Despo Ktoridou, Apostolos Papatheocharous, Florent Domenach

Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This work investigates the extent to which Cypriot companies use the User-Generated-Content (UGC) created on their eBusiness platforms. Data are collected from local brands in order to apprehend the current situation of the local market regarding UGC. Our study reveals that Cypriot Brands prefer Social Media, as the means to create UGC, instead of having a regular.com or.com.cy website as an online e-representation of the company. Social Media are cost-effective; no expert knowledge is required; they have exponential growth in popularity and they are searchable in regular search engines as well as in SM's own internal search engines. It was found that Cypriot firms, participating in this study, use regularly marketing tools. All firms use Facebook Insights as a standard tool; Google Analytics is used by 57% of the participating companies; Hashtag trackers 43% and Hootsuite 29%. Cypriot firms should think of their customers' unmet needs for interaction and content sharing and design strategies to increase the amount and usage of User Generated Content.

Original language	English
Title of host publication	Proceedings of 2015 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	378-382
Number of pages	5
ISBN (Electronic)	9781467382434
DOIs	https://doi.org/10.1109/IMCTL.2015.7359623
Publication status	Published - 16 Dec 2015
Event	International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015 - Thessaloniki, Greece Duration: 19 Nov 2015 → 20 Nov 2015

Other

Other	International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015
Country/Territory	Greece
City	Thessaloniki
Period	19/11/15 → 20/11/15

Keywords

EBusiness
Social media
UGA
User genarated content

Access to Document

10.1109/IMCTL.2015.7359623

Cite this

Christou, C. S., Ktoridou, D., Papatheocharous, A., & Domenach, F. (2015). Cypriot firms, social media & user-generated content platforms. In Proceedings of 2015 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015 (pp. 378-382). Article 7359623 Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IMCTL.2015.7359623

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abstract = "This work investigates the extent to which Cypriot companies use the User-Generated-Content (UGC) created on their eBusiness platforms. Data are collected from local brands in order to apprehend the current situation of the local market regarding UGC. Our study reveals that Cypriot Brands prefer Social Media, as the means to create UGC, instead of having a regular.com or.com.cy website as an online e-representation of the company. Social Media are cost-effective; no expert knowledge is required; they have exponential growth in popularity and they are searchable in regular search engines as well as in SM's own internal search engines. It was found that Cypriot firms, participating in this study, use regularly marketing tools. All firms use Facebook Insights as a standard tool; Google Analytics is used by 57% of the participating companies; Hashtag trackers 43% and Hootsuite 29%. Cypriot firms should think of their customers' unmet needs for interaction and content sharing and design strategies to increase the amount and usage of User Generated Content.",

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Christou, CS , Ktoridou, D, Papatheocharous, A & Domenach, F 2015, Cypriot firms, social media & user-generated content platforms. in Proceedings of 2015 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015., 7359623, Institute of Electrical and Electronics Engineers Inc., pp. 378-382, International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015, Thessaloniki, Greece, 19/11/15. https://doi.org/10.1109/IMCTL.2015.7359623

Cypriot firms, social media & user-generated content platforms. / Christou, Charalambos S.; Ktoridou, Despo; Papatheocharous, Apostolos et al.
Proceedings of 2015 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2015. Institute of Electrical and Electronics Engineers Inc., 2015. p. 378-382 7359623.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Cypriot firms, social media & user-generated content platforms

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Keywords

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