Delivering Personalised Advertisements in Digital Television: A Methodology and Empirical Evaluation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2nd Workshop on Personalization in Future Television
Pages	119-129
Publication status	Published - 2002
Event	2nd Workshop on Personalization in Future Television - Malaga, Spain Duration: 29 May 2002 → 31 May 2002

Workshop	2nd Workshop on Personalization in Future Television
Country/Territory	Spain
City	Malaga
Period	29/05/02 → 31/05/02

Cite this

@inproceedings{dce99f5d4c8a4badb0c46ca055c5a5dd,

title = "Delivering Personalised Advertisements in Digital Television: A Methodology and Empirical Evaluation",

author = "George Lekakos and George Giaglis",

year = "2002",

language = "English",

pages = "119--129",

booktitle = "Proceedings of the 2nd Workshop on Personalization in Future Television",

note = "2nd Workshop on Personalization in Future Television ; Conference date: 29-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - Delivering Personalised Advertisements in Digital Television: A Methodology and Empirical Evaluation

AU - Lekakos, George

AU - Giaglis, George

PY - 2002

Y1 - 2002

M3 - Conference contribution

SP - 119

EP - 129

BT - Proceedings of the 2nd Workshop on Personalization in Future Television

T2 - 2nd Workshop on Personalization in Future Television

Y2 - 29 May 2002 through 31 May 2002

ER -