TY - JOUR
T1 - Designing a talents training model for cross-border e-commerce
T2 - a mixed approach of problem-based learning with social media
AU - Cheng, Xusen
AU - Su, Linlin
AU - Zarifis, Alex
N1 - Funding Information:
We thank the National Natural Science Foundation of China (Grant No. 71571045), the Fundamental Research Funds for the Central Universities in UIBE (Grant No. CXTD10-06), Program for Excellent Talents in UIBE (Grant No. 18JQ04), and the Foundation for Disciplinary Development of SITM in UIBE for providing funding for part of this research.
Publisher Copyright:
© 2019, Springer Science+Business Media, LLC, part of Springer Nature.
PY - 2019/12/1
Y1 - 2019/12/1
N2 - Cross-border e-commerce has developed rapidly integrating the global economy. Research has presented some solutions for the challenges and barriers in cross-border e-commerce from the perspective of the enterprise. However, little is known about the requirements of cross-border e-commerce talents and how to train them. In this paper, we firstly conducted semi-structured interviews to acquire the requirements of cross-border e-commerce talents. Business and market knowledge, technical skills, analytical ability and business practical ability were found to be the four core requirements. Then, we integrated problem-based learning and social media to design a talents training model for cross-border e-commerce and did a program to evaluate effectiveness of the model. Finally, its effectiveness was evaluated from the four evaluation dimensions of attitude, perceived enjoyment, concentration and work intention. The talents training model was improved according to the suggestions.
AB - Cross-border e-commerce has developed rapidly integrating the global economy. Research has presented some solutions for the challenges and barriers in cross-border e-commerce from the perspective of the enterprise. However, little is known about the requirements of cross-border e-commerce talents and how to train them. In this paper, we firstly conducted semi-structured interviews to acquire the requirements of cross-border e-commerce talents. Business and market knowledge, technical skills, analytical ability and business practical ability were found to be the four core requirements. Then, we integrated problem-based learning and social media to design a talents training model for cross-border e-commerce and did a program to evaluate effectiveness of the model. Finally, its effectiveness was evaluated from the four evaluation dimensions of attitude, perceived enjoyment, concentration and work intention. The talents training model was improved according to the suggestions.
KW - Cross-border e-commerce (CBEC)
KW - Problem-based learning (PBL)
KW - Social media
KW - Talent training model
UR - http://www.scopus.com/inward/record.url?scp=85063101056&partnerID=8YFLogxK
U2 - 10.1007/s10660-019-09341-y
DO - 10.1007/s10660-019-09341-y
M3 - Article
AN - SCOPUS:85063101056
SN - 1389-5753
VL - 19
SP - 801
EP - 822
JO - Electronic Commerce Research
JF - Electronic Commerce Research
IS - 4
ER -