Determinants of effective SMS advertising: An experimental study

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Interactive Advertising
Volume	7
Issue number	2
DOIs	https://doi.org/10.1080/15252019.2007.10722128
Publication status	Published - 2007

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@article{e5c4b72c11964c808711eced6b27d52a,

title = "Determinants of effective SMS advertising: An experimental study",

author = "Dimitris Drossos and George Giaglis and George Lekakos and Flora Kokkinaki and Maria Stavraki",

year = "2007",

doi = "10.1080/15252019.2007.10722128",

language = "English",

volume = "7",

journal = "Journal of Interactive Advertising",

issn = "1525-2019",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - Determinants of effective SMS advertising

T2 - An experimental study

AU - Drossos, Dimitris

AU - Giaglis, George

AU - Lekakos, George

AU - Kokkinaki, Flora

AU - Stavraki, Maria

PY - 2007

Y1 - 2007

U2 - 10.1080/15252019.2007.10722128

DO - 10.1080/15252019.2007.10722128

M3 - Article

SN - 1525-2019

VL - 7

JO - Journal of Interactive Advertising

JF - Journal of Interactive Advertising

IS - 2

ER -