Developing a university CSR framework using stakeholder approach

Research output: Contribution to journalArticle

Abstract

Contemporary organisations are paying a growing attention to the social impact of their business activities in pursuit of favourable economic outcomes and sustainable competitiveness. Universities increasingly enact corporate social responsibility strategies with the aim of strengthening both their customer and employee satisfaction. However, since organisations have limited resources to invest in CSR activities, they need to prioritise their CSR objectives and this can be accomplished by taking the expectations of their stakeholders into consideration. Based on a stakeholder approach, a survey was conducted with the aim of assessing main stakeholders' expectations and perceptions concerning CSR practices implemented by universities. Moreover, in order to address the absence of practical tools and models for corporate responsibility management, the present study led to the development of a conceptual framework for crafting and implementing a CSR strategy at university level.

Original languageEnglish
Pages (from-to)43-61
Number of pages19
JournalWorld Review of Entrepreneurship, Management and Sustainable Development
Volume14
Issue number1-2
DOIs
Publication statusPublished - 1 Jan 2018

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Personnel
Economics
Industry
Corporate Social Responsibility
Stakeholder approach
Stakeholders
Customer satisfaction
Business activity
Corporate responsibility
Resources
Conceptual framework
Competitiveness
Employee satisfaction

Keywords

  • Corporate social responsibility
  • CSR
  • CSR framework
  • Stakeholder approach
  • Sustainable competitiveness
  • Universities

Cite this

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Developing a university CSR framework using stakeholder approach. / Antonaras, Alexandros; Iacovidou, Melpo; Dekoulou, Paraskevi.

In: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 14, No. 1-2, 01.01.2018, p. 43-61.

Research output: Contribution to journalArticle

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