| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of Tourism Management and Marketing |
| Subtitle of host publication | Volumes 1-4 |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 948-950 |
| Number of pages | 3 |
| Volume | 1 |
| ISBN (Electronic) | 9781800377486 |
| ISBN (Print) | 9781800377479 |
| DOIs | |
| Publication status | Published - 1 Jan 2022 |
| Externally published | Yes |
Digital Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review