TY - CHAP
T1 - Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
AU - Chaudhuri, Ranjan
AU - Chatterjee, Sheshadri
AU - Vrontis, Demetris
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2022
Y1 - 2022
N2 - Digital transformation is the process of the adoption of different digital technologies by an organisation. The main objective of digital transformation is to implement and adopt different modern technologies to improve efficiency. The partner relationship management (PRM) is an application integrated with different functions of the organisations. This system uses various methodologies, software, strategies, and web-based capability for information exchange with different stakeholders. Integration of PRM with artificial intelligence (AI) can help organisation in accurate and quick decision making. Not many studies have been conducted to understand the implications of adopting AI-PRM system. In this context, the objectives of this study are to understand the role of AI-PRM in digital transformation of the organisations and how this integration can optimize the business operations.
AB - Digital transformation is the process of the adoption of different digital technologies by an organisation. The main objective of digital transformation is to implement and adopt different modern technologies to improve efficiency. The partner relationship management (PRM) is an application integrated with different functions of the organisations. This system uses various methodologies, software, strategies, and web-based capability for information exchange with different stakeholders. Integration of PRM with artificial intelligence (AI) can help organisation in accurate and quick decision making. Not many studies have been conducted to understand the implications of adopting AI-PRM system. In this context, the objectives of this study are to understand the role of AI-PRM in digital transformation of the organisations and how this integration can optimize the business operations.
UR - http://www.scopus.com/inward/record.url?scp=85144198434&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-07769-2_2
DO - 10.1007/978-3-031-07769-2_2
M3 - Chapter
AN - SCOPUS:85144198434
T3 - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
SP - 21
EP - 45
BT - Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -