| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing and Retail Thought |
| Place of Publication | Zagreb |
| Pages | 201-231 |
| Publication status | Published - 2008 |
Distribution
- Demetris Vrontis
- , Claudio Vignali
- , Timohir Vranesevic
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review